When Alice Veglio faced a spinal condition and heart problems as a teenager, the prognosis threatened not just her athletic future but her sense of direction. Instead of stepping back, she turned recovery into a framework for purposeful action, a mindset that would later define her entrepreneurial path.
.In 2018, Veglio founded Bright & Fit, an online fitness and wellness platform thatintegrates training, nutrition, and mindset coaching. Starting with a single online class andno outside funding, she scaled the venture into one of Europe’s most recognized digitalwellness programs, guiding more than 60,000 women toward sustainable health. Her decision to expand into the UAE reflects both the region’s fast-growing digital fitness market and the appetite for women-led platforms that combine accessibility with evidence-based coaching.
Bright & Fit’s growth has relied on a lean, technology-driven model. Veglio invested early in interactive coaching tools and community features, allowing the platform to operate across markets without losing a personal touch. Her ability to balance operational efficiency with individualized guidance offers a playbook for founders navigating both scale and authenticity.
Veglio’s entrepreneurial reach extends to Meera Luxury, a UAE-based swimwear line builton inclusivity and local production. For her, these ventures are linked by a singlephilosophy: creating spaces where women can build confidence and agency over theirhealth and lifestyle choices
Reflecting on her journey, Veglio often notes that scaling a business shares the samediscipline as recovering from injury, progress depends on consistency, data-drivendecisions, and clarity of mission. For founders across the Middle East, her storyunderscores that resilience is not only a personal trait but also a core business strategy.