UAE proptech expands beyond payments with Earn AI, automating rental revenue management across thousands of units
Dubai-based fintech and proptech startup Rentify has secured USD 2 million in seed funding from a syndicate of real estate and fintech investors, bringing its total funding to USD 2.5 million following a USD 500,000 pre-seed round in 2025.
The fresh capital will support the launch and expansion of Earn AI, Rentify’s new Arabic-native agentic AI platform designed to automate rental revenue management for landlords and property managers across the GCC. The launch marks the company’s evolution from rental payment infrastructure into a comprehensive operating system for rental real estate.
Earn AI is designed to manage key tenancy operations autonomously, including rent collection, tenant onboarding, lease renewals, payment reminders, and revenue optimization. Unlike traditional property management platforms that require manual intervention, the AI-driven system takes action across entire property portfolios, helping landlords and managers improve efficiency and maximize returns.
The platform is already being used by five enterprise customers—Gargash Real Estate, New Star Property Management, Arabian Acres Real Estate, Purecare Management, and RSH Holiday Homes Rental—which collectively manage thousands of residential and commercial units across the UAE.
Founded in 2024 by Rashed Hareb and Rajneel Kumar, Rentify has built an ecosystem that combines automated rent collection, embedded finance solutions for landlords and tenants, tenant rewards through BELONG, and AI-powered revenue intelligence. According to the company, landlords can lose between 8% and 14% of annual rental income due to delayed rent adjustments, tenant churn, and payment inefficiencies. Earn AI aims to close that gap by identifying opportunities and triggering actions automatically.
With the new funding, Rentify plans to enhance Earn AI’s capabilities, expand its autonomous agent infrastructure, increase adoption among property management companies, and enter international markets as it pursues its vision of becoming the operating system for rental real estate.
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